Most HVAC companies waste thousands on PPC advertising that attracts price-shoppers and DIYers. We build Google Ads campaigns that fill your schedule with qualified service calls — so you can focus on the work.
We accept a limited number of new HVAC clients each month to ensure quality.
HVAC PPC is dominated by seasonal demand spikes, emergency searches, and fierce local competition. A generalist agency will burn your budget. You need a team that understands the HVAC industry.
HVAC keywords cost $15-$60+ per click and spike dramatically in extreme weather. We know which terms convert to booked service calls and which attract DIYers looking for YouTube tutorials.
Not all HVAC jobs are equal. We structure campaigns to prioritize high-value installations and replacements over $99 tune-up seekers — maximizing your revenue per lead.
Your customers come from your service radius. We build hyper-local campaigns that target homeowners and businesses in your exact coverage area — down to the zip code level.
A clear, four-step process from strategy call to booked service calls. No long contracts. No confusing jargon. Just results you can measure.
We audit your current Google Ads account (or start fresh), review your HVAC services, and identify the highest-value opportunities in your market.
Custom PPC campaigns built for your specific HVAC services and service area. Conversion tracking, landing pages, and call tracking — all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting, and eliminate wasted spend so your cost per case drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new service areas, and grow your job pipeline predictably.
From emergency AC repair to full system installations — we've run campaigns for HVAC companies and know which keywords actually convert to booked service calls.
Central air, ductless mini-splits, system replacement
Emergency repair, refrigerant, compressor, thermostat
Furnace install, heat pumps, boiler systems
Furnace repair, pilot light, ignitor, blower motor
Tune-ups, service plans, seasonal maintenance
Duct cleaning, repair, installation, sealing
Rooftop units, VAV systems, building automation
24/7 emergency repair, no heat, no cooling
Most HVAC companies we audit are wasting 40-60% of their Google Ads budget on irrelevant clicks, broad match keywords, and poor landing pages. PPC for HVAC requires precision — not just budget.
We fix the fundamentals first, then scale what's working. The result: more service calls, more installations, and a predictable pipeline of jobs every month.
See how we've helped HVAC companies dramatically improve their Google Ads performance — more service calls, lower costs, better jobs.
A residential HVAC company was spending $5,000/month year-round with the same budget and keywords regardless of season. Summer leads cost twice as much as winter and most were for $99 tune-ups.
Built seasonal campaign strategy with automated budget scaling — aggressive during peak summer/winter, strategic during shoulder seasons. Separated installation campaigns from repair and maintenance to optimize by job value.
Service calls up 82% during peak season with cost per lead dropping 28%. Installation-specific campaigns generated leads with 4x higher average job value than generic HVAC keywords.
A commercial HVAC contractor relied entirely on referrals and word-of-mouth. When a key referral partner retired, their pipeline dried up overnight. They needed a predictable lead source fast.
Built a complete Google Ads presence from scratch — commercial-focused campaigns targeting building managers, facility directors, and property management companies. Created dedicated landing pages for each service type.
Went from zero online leads to 25+ commercial estimates per month within 90 days. Average contract value of $12,000+. Google Ads now generates 60% of their new business.
Real feedback from HVAC companies who switched to Bark for their Google Ads management.
"Summer used to be feast and winter was famine. Now we have campaigns that adjust automatically — installations in summer, heating leads in winter, maintenance year-round."
"The audit found we were paying for clicks on 'HVAC salary', 'HVAC certification', and 'how to fix AC yourself.' Thousands wasted every month. That stopped immediately."
"We tried managing Google Ads ourselves for two years. Switched to Bark and our cost per lead dropped by half in the first month. Should have done it years ago."
We'll review your current setup and share 3–5 actionable ways to improve performance — no contracts, no obligations, no jargon.
If you include your Google Ads Account ID, we'll send a request for read-only access via our manager account. Prefer an email first? No problem — we're happy to reach out before requesting access.
Once you accept the link, we'll get started. Don't worry — it's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
Takes less than 2 minutes to fill out.
Bark was founded by Richard Kliskey and Jake Young — two senior Google Ads strategists with over 18 years of combined experience and hundreds of accounts managed across legal, ecommerce, and lead gen.
After years inside agencies where junior staff ran senior accounts and clients paid for overhead instead of results, we built something different.
Bark delivers high-performance Google Ads management powered by custom automation and senior-level strategy — without the inflated fees, long contracts, or account managers who've never run a campaign.
Your campaigns are managed by the founders — not handed to a junior learning on your budget.
Month-to-month. We keep clients because we deliver results, not because they're locked in.
Custom automation handles the grunt work. Strategic decisions are made by people who understand your business.
You own your account. You see every change. No black boxes, no hidden fees, no surprises.
Our fees are significantly lower than traditional agencies because we've cut the overhead — no account managers, no bloated teams, no office costs passed on to you. You pay for strategy, automation, and results.
Every plan includes:
Optional add-ons:
For context: Most agencies charge $1,500–$5,000/month for the same service. We charge less because our model is built on automation and senior expertise — not layers of staff and overhead.
We work differently from traditional agencies — and that's by design. Instead of billing you for weekly status calls and account manager overhead, we put that budget into what actually moves the needle: campaign optimization, automation, and results.
Here's how it works:
This model keeps our fees significantly lower than traditional agencies while delivering better results — because you're paying for performance, not meetings.
Every day without optimized PPC is a day other HVAC companies are booking the jobs that should be yours. Book a free 30-minute strategy call — we'll show you exactly where you're losing money and how to fix it.
We only onboard 3 new HVAC clients per month to ensure every account gets senior-level attention.
30 minutes. No obligation. Real answers.
